Vilafranca del Penedès is the capital of the Alt Penedès and the wine capital of Catalonia. It is one of Catalonia's most important towns due to its strategic location and its good communications. Moreover, this town is the capital of the Alt Penedès, a county with a deep-rooted wine-producing tradition. The production of wine has left its mark on the character of Vilafranca, its culture and its traditions. In Vilafranca, medieval heritage sits comfortably with its modern-day role as a commercial, cultural and service centre.